Mobile Communication

Mobile V Computers

As stated on Mintel (2011) the decline in desktop computers has plummeted in recent years as has dropped from over £2,500 million in 2006 and is expected to be worth around £1,167 million in 2016. Whereas, the Smart Phone market is expected to rise towards the region of £2,962 million from £1,500 in 2006.

Photo-communication

Earlier this week Facebook acquired Instagram which is a photo-sharing network. This will enable Facebook’s customers to have the best photo-sharing experience. (MarketingWeek 2012)

However, as more and more people purchase mobile devices with ‘smart phone’ capability this will enable the customers to take photos and upload the pictures directly to their photo-sharing profile.

In the first 24 hours the android market place had over 1million downloads of Instagram; which shows how powerful Facebook are in the role of communication as they acquired something and immediately people downloaded it! (MarketingWeek 2012)

Do you think this acquisition is a move in the right direction for Facebook?

What are people using mobile phones for?

 



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Digital Transactions

What is Paycento?

Paycento is a new one click payment system which will allow web users on Facebook, Twitter or Linkedin to pay for content such as online newspapers. (The Wall 2012)

In addition to this, the customers will pay for goods in the same way they would click the ‘like’ or ‘share’ button on Facebook or Twitter. (Finextra 2012)

Would you pay for goods with Twitter or Facebook?

What will it do?

The system links to the users social networking site and claims to reduce the amount of forms required when making a purchase.

Paycento will revolutionise the way online shopping is done because the company sanctioning the online transactions will save money as the Paycento system is cheaper than PayPal. (The Wall 2012)

 Have you registered for Paycento?