What is PR?
“The three main elements of public relations are practically as odd as society: informing people, persuading people and integrating people with people.” (Bernays 1952)
“The three main elements of public relations are practically as odd as society: informing people, persuading people and integrating people with people.” (Bernays 1952)
“We can afford to lose a lot of money, but we can’t afford to lose our reputation” (Buffet 2012)
The key to success is to understand the need for honesty in communication. According to Witts (2012) the significance of reputation management is for organisations to be more transparent as the world we live in is becoming faster, instant, and enabling global communication.
Evolution of Public Relations
The digital world has brought a high level of transparency to the world of public relations and corporate communication. (The PR Report 2012)
The digital world has brought a high level of transparency to the world of public relations and corporate communication. (The PR Report 2012)
Social media is an example of how PR is evolving and more and more companies are using this platform as they look to maintain their REPUTATION! (itpr group 2012)
The PR Report (2012) came to the conclusions:
· Social Media MUST become a core part of a company’s PR strategy.
· In the modern age of PR there has been a shift from corporate CONTROL to consumer DEMOCRACY resulting in the working week shifting from 12:5 to 24:7.
Public Relations Disaster!
On 13th March 2012 Tesco customers thought they had bought the New Apple iPad for £49.99 after an ‘IT Error.’ However, Tesco stated that they would not be issuing this ‘deal’ and apologised to the customers. (BBC 2012) As a result of this, consumers have launched a petition to fight back against Tesco. (This is Money 2012) Consequently, this has damaged the REPUTATION of Tesco the ‘brand.’
Do you think Tesco should issue the iPads?
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